The Bohoï Story

The feeling of not quite fitting into the clothes we saw everywhere. Too stiff, too classic, too trendy, too loud.
We were looking for something else — something more fluid, more free, more alive.
Something that carried the spirit of a journey, the ease of a summer evening, the effortless elegance of those who travel with no map.

The first spark came in Ibiza, wandering through the bohemian stalls of Las Dalias market.
Then came encounters, landscapes, textiles and ideas — each one adding its thread to our vision.

Bohoï is just that: a bridge between cultures, memories, and souls who long to live lightly.
Each piece tells a story — but it’s yours it’s meant to become part of.

Made with Soul

From pattern to final stitch, our creations reflect a slow, authentic craftsmanship rooted in local expertise.

✨ Real people behind every piece

Every shirt begins with hands — and heart.
We work closely with a small workshop in Tunisia, made up mostly of women artisans, whose skills and care bring our creations to life.

This relationship is central to who we are.
We don’t just want to make clothes — we want to build something meaningful, grounded in trust, dignity, and shared values.

Our collections are produced in small batches, intentionally.
It’s a slower pace, but a truer one — more respectful of people, time, and the energy that goes into every stitch.

 

Eco-Friendly Packaging

Each Bohoï piece is carefully packed in recyclable materials, because we believe style should never come at the planet’s expense.

🌍 A brand that plants seeds

At Bohoï, we believe that a brand — however small — can be part of the change.
Our ecological commitment is woven into every choice:

We mainly use viscose, a soft and flowing fabric made from natural plant-based fibers. While its production involves a chemical process, we choose more sustainable, certified viscose whenever possible.
Our packaging is made from recycled cardboard, completely plastic-free.

All our pieces are made locally and by hand, reducing transport emissions and supporting the local Tunisian economy.

And to give back more than we take:
For every shirt purchased, we fund the planting of a tree in Tunisia, through a local non-profit.
One shirt = one tree — a small but rooted way to protect the future.

Sustainable Elegance

Our viscose is sourced with care, offering comfort, flow, and a lower environmental impact than conventional fabrics.

🌿 An invitation to co-write the story

Bohoï is more than just a clothing brand.
It’s a way of seeing the world — with more lightness, more soul, and more intention.
It’s a tribute to beauty, craftsmanship, and the kind of pieces you don’t just wear — you live with.

Thank you for being part of the journey.
Thank you for believing, like we do, that there’s a freer, better way to dress.